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The Synertech Systems Corporation began as a partnership of architects and engineers in 1983, and was chartered as a New York State “S” corporation in 1985. The firm was headquartered in Syracuse, New York until 2000 when key staff relocated to Boulder, Colorado. Synertech’s stock is wholly owned by corporate officers, who are also active in the design and development work of the company.
Initially, the company’s primary function was to provide consulting services in the broad area of energy efficiency. Synertech provided evaluation and technical assistance services to a variety of government and utility-sponsored programs aimed at saving energy in the residential and commercial sectors. Over the years, Synertech has earned a reputation for ingenuity of design, excellence in performance, and clarity of presentation. As a consequence, Synertech enjoys substantial new business from existing customers. The client list includes the New York State Energy Research and Development Authority (NYSERDA), the Oak Ridge National Laboratory (ORNL), and the Electric Power Research Institute (EPRI), and the U.S. Department of Energy.
In parallel with this work, the principals at Synertech have had an ongoing interest in the development of products related to energy efficiency and renewables. Product research and development activities have historically fallen into one of three categories:
*Electronic tools for the measurement of energy consumption and related parameters to provide feedback on the effectiveness of conservation measures;
*Devices making use of renewable energy sources, like the sun; and
*Technologies for enhancing the energy performance of window systems, like exterior insulating shutters.
Synertech has developed products that have been employed in a number of evaluation projects. Of greater market potential, the firm has made important strides in the area of natural lighting systems, sometimes referred to as “daylighting systems.” The company has recently achieved a breakthrough with an innovative hybrid lighting system that combines an active daylighting design with tunable electric lights and state-of-the-art light level controls. This advance in design is what forms the basis of the DayTracker product line, which shows excellent prospects for revolutionizing a fast-growing natural lighting market.
Considering both its history and its present objectives, Synertech faces a challenging, yet promising prospect. Management is building on its well-established core competencies in energy efficiency, by redefining its primary focus from research and consulting to product development and marketing. |
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